High tech for high businesses
Leadbird is a B2B real-time lead generation service. This allows users to purchase and act upon new business leads directly within the platform. Also, they offer a set of automated tools that help businesses get found online, control reputation and generate new sales leads.
They’re a full-service digital marketing agency focusing on client revenue growth, and they has proprietary data-mining technology that produces quality data that’s produced and processed internally. Leadbird carefully select clients looking for growth-oriented, inbound marketing support to join their teams.
We had a significant role in helping the client decide how the app would function, and how users would experience it. Capicua provided a complete suite of services. This includes branding and storytelling, logo design, web design and application, UX design, and development.
Leadbird wanted to provide powerful tools to their clients at an accessible price.
Leadbird was founded in 2014 by the former vice-president and co-founder of TuneIn. The company’s knowledge and experience is based on inbound lead generation through search engine marketing, content creation, paid advertising, analytics, and web design.
They don’t define themselves as a branding agency, but more like a platform with focus on revenue growth by defining buyers, reaching and nurturing prospects and thereafter taking care of clients to become next referrals.
On one hand, Leadbird wanted to have a branding and storytelling of their own that reflected their services and standards. On the other hand, since its core is their lead generation app, they needed a powerful platform and key integrations.
The challenges were from data management to legacy systems, considering market research and a design. We immersed ourselves in the business reality of the client and based our work on models that function successfully in other markets.
We worked closely with the company to understand the needs of potential customers, and to design an easy-to-use platform. Our team provided Leadbird a whole suite of development services, while soughting to keep the product simple and functional. All of this along with our added value on design and development . Capicua built from the ground up all their UX and FE. This is a complex app, and we made it clear and simple to use. On top of that, we helped them secure a quarter million dollars in investment funds.
Technologies: We combined Angular.JS for the frontend and Node.JS for the backend application. Besides, we added Microsoft SQL Server’s database and AZURE’s cloud computing platform, and implemented the Sendgrid email delivery service and Braintree’s payment platform.
With advanced-garde technologies, we created a platform that rapidly processes more than four million database records and delivers content efficiently. With our continuous integration of new data, the platform is automated to add new leads at a rate of 70,000 per week.
The business info generated by the platform (phone numbers, email addresses etc.) is triple-verified, and it has an accuracy rate of 95%. Also, the system displays new leads as the user navigates within the map. Results can be filtered by location, time since incorporation and industry.
We added subscriptions services for Leadbird by integrating the Braintree Payment platform. We implemented a credits system and now users can make payments with both credit cards and PayPal.
They’re good at meeting deadlines and communicating; we didn’t have any language barrier issues. They also manage projects well through Jira and Trello. – Carl Rohling (CEO at Leadbird)
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